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AMERICAN CREW 2019
25TH YEAR CAMPAIGN
I researched, concepted, edited and executed final tasks for the American Crew 25th year campaign. This campaign was about celebrating and highlighting the brands deeply rooted history within the male grooming industry. Launching the campaign was a collaborative project, my contributions to this project include creating vectorized visual assets, selecting campaign-appropriate images, creating draft layouts and finalizing project elements.
We published a book to accompany the campaign and further emphasize the concept of the brands rich history within the industry. The book also exhibits barbershops around the globe who have been loyal consumers of the brand. These barbershops also play a role as protagonists in American Crew's progress of becoming the high-end luxury brand that its consumers have to recognize. This was the last piece of the project and by distributing the book to salons around the world we were further able to establish the high standard of American Crew's products.
AMERICAN CREW 2019
25TH YEAR CAMPAIGN
I researched, concepted, edited and executed final tasks for the American Crew 25th year campaign. This campaign was about celebrating and highlighting the brands deeply rooted history within the male grooming industry. Launching the campaign was a collaborative project, my contributions to this project include creating vectorized visual assets, selecting campaign appropriate. images, creating draft layouts and finalizing project elements.
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